Case Study · Vehicle Graphics · June 2024

Michigan State Commander Vehicle

White Ford Explorer with American Legion Department of Michigan graphics and "Michigan State Commander" lettering on the door

This Ford Explorer is the official vehicle for the American Legion's Michigan State Commander — an elected position — so the graphics needed to read as dignified and official, not like standard fleet branding.

The design pairs the state organization's mark and "Michigan State Commander" title lettering with an American-flag graphic across the rear glass, a star-and-stripe rocker panel treatment, and a clean line of military branch seals along the front fender. A "Be The One" veterans-crisis-awareness decal on the hood ties the vehicle to the Legion's national suicide-prevention campaign.

Fully designed and installed in-house. The wrap now travels with the Commander to American Legion events statewide.

Three-quarter side view of the Explorer showing the American flag graphic on the rear window and military seals — Rear flag graphic & seals

Straight-on front view of the Explorer showing the "Be The One" veterans crisis line decal on the hood — "Be The One" hood decal

Front three-quarter view of the Explorer showing windshield lettering and fender seals — Front three-quarter view

Full side profile, outside the shop

Side view of the Explorer showing scholarship, oratorical, and baseball program stars — Program stars detail

Side view of the Explorer showing the Michigan State Commander lettering — Commander lettering detail

Rear three-quarter view of the Explorer — Rear three-quarter view

Front three-quarter view of the Explorer in the parking lot — Front three-quarter, parking lot

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