Benjamin Wells
Case Study · Vehicle Graphics · March 2024

American Legion Membership Van

White cargo van fully wrapped with American Legion, Department of Michigan branding, military branch seals, and program logos

The American Legion, Department of Michigan needed a rolling recruitment and donation vehicle — something that could show up at events, ballgames, and community drives and make the case for membership on sight, not just carry cargo.

Full exterior coverage combines the primary American Legion mark and "Veterans Strengthening America" tagline with sub-program branding — American Legion Baseball, the Legion Riders — plus a full column of military branch seals down the side, laid out to read cleanly at a glance rather than as clutter. Scannable QR codes on the rear windows tie directly to "join" and "donate" actions, turning the van itself into a functional touchpoint instead of a rolling billboard.

Designed and installed personally, start to finish. The van now works as a mobile recruitment tool at Legion events across the state.

Front of the American Legion van showing windshield lettering and program decal on the hood
Front & windshield lettering
Rear of the American Legion van with "Scan to Join" and "Scan to Donate" QR codes on the windows
Rear QR-code panels
Side of the van showing the full military branch seal lineup and Sons of the American Legion shield
Full branch seal lineup
Side of the van parked on the shop floor at MMD Signs
On the shop floor
Side of the van showing American Legion Baseball and Riders program logos
Baseball & Riders logos
Detail shot of the van wheel well and lower body graphics
Lower body detail
Rear view of the van with the doors closed
Rear, doors closed
Rear view of the van from a slightly different angle
Rear, alternate angle

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