Case Study · Apparel & Screen Print · August 2024

Jesus Loves MSU

Designed while working at Element Church in East Lansing for their presence at Sparticipation 2024, Michigan State University’s annual student-organization fair. The shirt needed a hook strong enough to stop students walking a crowded row of tables — something that read as Spartan gear first and a church shirt second.

The front plays it straight: "Jesus Loves MSU" in Spartan green and white, readable at a glance and impossible not to reread once it lands. The back carries the actual message — "Change the Backyard, Change the World" wrapped around a globe graphic, with the church’s name and site tucked underneath so anyone who liked the shirt actually knew where it came from.

Produced and worn on-site at Sparticipation 2024, doing double duty as event swag and outreach in the same piece of cotton.

Back of the t-shirt with "Change the Backyard, Change the World" text wrapped around a globe graphic and Element Church branding — Back design

Person wearing the shirt in person, front design visible, photographed from the neck down — Worn at Sparticipation 2024

Person wearing the shirt in person, back design visible — Back, worn in person

The Element Church team in matching dark green Jesus Loves MSU shirts, holding green and white signs in front of a trailer and a red truck on an autumn day — The team in the shirts

Three people in dark green Jesus Loves MSU shirts with green tote bags, one holding a green sign that reads better together — The shirt out on the street

Small color mockup swatch of the front design — Front, mockup swatch

Small color mockup swatch of the back design — Back, mockup swatch

Black and white print-proof mockup of the front design — Front, print proof (B&W)

Black and white print-proof mockup of the back design — Back, print proof (B&W)

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